Monday, October 17, 2011

Product Placement (Election Campaign)



Apart from critics claiming video games promote violence. Well, it nowadays promotes elections of being the next United States president. Burnout Paradise is a racing video game series which was released in January 2008. During that period current U.S. president Barack Obama was elected in the 2008 U.S. presidential elections, so one way of increasing votes he paid $44,000 (AED 161,500) for in-game virtual billboards encouraging players to vote to for him.  

The video below gives you a deeper insight (San Diego News Channel).

1 comment:

  1. was that is so interesting never knew such thing existed. All i knew that there were advertisement for company but encouraging people to vote for a president that is new and defiantly shows how advance the world became nice post.

    ReplyDelete